Adidas were releasing a new football boot called ‘X’. This was a complete new design and they needed a few beauty shots taking. They required specific angles to match some mock up images they had taken.
Harlequins and Munster had new season shirts and needed some creative photos taking of them. The brief was for the shirts to be hanging but with the effect of moving in a breeze. This was subsequently referred to as ‘flying’ shirts.
We were given a few more SBS electronic products to shoot for their website. This time it was audio products (headphones and speakers). They were just cutouts on white, but we added a slight reflection underneath to make the products seem more upmarket.
Adidas released some special edition Superstar trainers called Superstar City. Each shoe in range was themed and coloured to represent a major European city – London, Berlin, Paris Amsterdam. We had to shoot beauty shots of each shoe on white, cutout, and then they needed some with specific illustrated coloured backgrounds.
We were sent a pair of navy blue Adidas ZX Flux trainers, similar to the blue one we shot last month. They needed it shooting in the same angle as the blue one, and also needed some texture extreme close ups. We shot the trainer using the Pentax and used the focus stacking technique to make sure it was highly detailed.
We were given a box of new ECB (England Cricket Board) apparel to shoot on invisible mannequins. These were the brand new kit which hadn’t been launched yet so had to be kept secret. We shot front and back mannequin shots and some caps.
We were approached by an agency who were sponsoring boxer Bob Ajisafe in a local fight. They needed some promotional images of Bob wearing his sponsored clothing. We shot the images in our studio with a black background and some harsh lighting to give the still an edgy feel. The images included preparation poses and aggressive fight poses.
We were sent some Footballs by Adidas to shoot for the latest Argos website and catalogue. They just needed evenly lit cutout shots with minimal reflection.
We were handed a large selection of various Adidas NEO footwear that needed to be shot in a selection of ‘beauty’ angles. The brief was for them to be sat on a plain urban flooring/ texture. We decided on a concrete texture and a metal diamond texture flooring. Each pair was shot in a variety of different positioning with plenty of area left around the product so it could be cropped to different dimensions. We also provided close up detail shots of each pair. These were then used on social media.
We were given a pair of navy blue Adidas Tubular trainers to shoot. There had been a previous campaign where a variety of trainers were shot from above on a wooden surface, some of which had had billboard style posters torn off it, revealing the wood below. We were required to shoot the trainers to match each angle of the previous shot so it could be retouched to match.