We were given a pair of navy blue Adidas Tubular trainers to shoot. There had been a previous campaign where a variety of trainers were shot from above on a wooden surface, some of which had had billboard style posters torn off it, revealing the wood below. We were required to shoot the trainers to match each angle of the previous shot so it could be retouched to match.
Adidas made a specific rugged Terrex trainer with a ‘boost’ sole and needed an advert to place in Blacks outdoor shops. The design was for a digital ‘wire frame’ style backdrop of a mountain and scenery. The trainer was moving through the environment away from the camera. The main colour in the shot was yellow, so we shot the trainer at the correct angle and gave the sole a yellow glow to give the impression of reflectance.
Adidas needed a ZX Flux trainer shooting at very high resolution for a window display. We had just purchased a new high quality camera system, a Pentax 645Z, so this was the perfect job to test it out on. The image of the shoe was going to be printed very large scale, so needed as much detail as possible capturing. We used a 120mm lens and used a focus stacking technique to capture every minute detail on the product and then used software to evaluate and stack the images into one image. This meant not only was the file size massive, …
We were sent some ECB (English Cricket Board) apparel to shoot. They needed invisible mannequins, flat down shots and close ups.
We were given the task of shooting some Northern Ireland football kit to match previous shots. A shoot had taken place with a selection of Ireland players performing action poses in their green home kit. Adidas wanted the same shots in the blue away kit. They couldn’t get the original players together for another shoot so to get around this we shot the blue kit on a stand in model in the same poses. This was then retouched onto the original player images. We also shot close ups for the advert.
We were handed a box of JLP (John Lewis Photography) items top shoot for the John Lewis website. They were all mainly invisible mannequin shots of Adidas sports clothing, along with a few bags/ backpacks
We carried out a shoot for Adidas A-Line and Foot Locker Europe (FLE). This was for social media and some print. It involved a male model in an urban but plain and neutral coloured setting. We scouted a location in the centre of Leeds, but a last minute change meant we couldn’t use that particular spot. We moved the shoot to our studio as it’s situated in an old mill building so there are plenty of weathered, urban features around. The shoot turned out really well and we got some great shots.
We were sent a pair of Adidas Topanga trainers to shoot. They were wanted on white with a shadow in a few different ‘beauty shot’ angles.
The agency we work closely with were contacted by a new client, SBS Mobile, wanting some product photography. They specialise in electronics such as headphones, chargers, sports cameras and accessories. They wanted some up-market shots on white so we used white perspex to create a reflection and give the products a luxury style.
As part of a promotion to advertise shopping in Leeds, a selection of reindeer models had been placed around the city centre. Each one had been sponsored by a Leeds business and decorated by them in their colours and theme. We were asked to shoot each one in situ and also to capture some video of people interacting with them (taking photos etc).